Vacancy: Social Media Manager
Purpose of the Position:
This position is responsible for developing and executing social media strategies and engagement tactics across multiple channels for our clients.
As a central part of our team, you will be responsible for helping grow our clients brands through social media, and establishing relationships and seeding content through social networks.
A strong understanding of social media and community trends/technology is a must, as is a keen understanding of the intersection of digital, social and traditional marketing.
This role is ideal for someone who can pair knowledge and passion for social media channel programs with creative marketing strategies.
We are looking for the following qualities in a candidate:
Your success will be measured by how creative and innovative your ideas are, and how well they deliver against client branding and business goals.
Assist in the development of metrics to evaluate effectiveness of client social media marketing programs
Educate internal teams on key findings and industry trends and apply them towards integrated digital marketing campaigns for our clients.
Work closely with other digital marketing managers to develop social media plans and creative social campaigns as part of overall brand campaigns for our clients.
Collaborate with client stakeholders (strategy, editorial, customer support, sales, training, public relations, etc) to ensure consistent brand messaging on social media
Create social media management standards, policies and rules of engagement for clients
Leverage consumer insights into acquisition and retention of customers for the brands we handle
Cultivate smart, strategic partnerships that support content and marketing objectives for our clients
Develop community programs and social media promotional calendars that build brand awareness and engagement – you’ll also help create assets and supporting materials to execute client marketing programs
Identify and secure social media influencer partnerships for our clients brands
Day-to-day client brand management on Facebook, Twitter, LinkedIn, Pinterest, Youtube, Tumblr, Google+ and other platforms where they have presence
Understand target audiences for each of our clients brands, know their behaviour and create interesting solutions that reach and convert behaviours
Implement and maintain comprehensive social media strategies that will increase client brand visibility and traffic across all social platforms, this includes content development, community engagement and management
Develop social media strategies and integrated marketing campaigns that align with and support the core business goals.
Requirements:
Experience working with digital, creative and media agencies.
Experience with media planning. Agency experience a plus.
A strong communicator, both written and verbal.
Strong project management, team leadership and decision-making skills.
Working knowledge of social media management and analytics tools (i.e. HootSuite, Google Analytics, etc)
Must be on top of new social media trends and experiences and can think and execute across digital, social and mobile platforms.
In-depth knowledge of social media platforms and an understanding of how to apply them in a manner that is fitting to customer brands and digital business goals.
Must be a creative thinker who continuously crafts innovative ideas to reach target audiences.
Educate internal teams on key findings and industry trends and apply them towards integrated marketing campaigns for our clients.
Work closely with other team members to develop social media plans and creative social campaigns for the clients brands we handle.
Apply for this position:
If think that your that special talent we may be looking for, kindly send us your CV on jobs@dotsavvyafrica.com by the 15th October 2013
About Dotsavvy
Do you want to be a bigger fish in a smaller pond?
Dotsavvy is a 10+ years old full-service Digital Agency with strategy, content, advertising, social media, technology integration and mobile marketing capabilities. Our clients run the gamut from financial services, nonprofits, consumer, technology, healthcare, travel, and the public sector.
With fewer than 20 people on the team, you will have the unique opportunity to wear many hats. And if you want to join a Digital Agency that promotes from within, look no further. We have a track record of cultivating internal talent.
You can find out more about Dotsavvy from our web site at www.dotsavvyafrica.com
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