Marketing Director
JOB CODE: MD/MM/131025
Number of Positions open: 1
Reports To: CEO
Location:Kenya
Closing Date: Open Until Filled
Summary:
Our client designs, manufactures and sells highly functional, highly affordable vehicles as a transportation platform empowering local entrepreneurs to mobilize the developing world. They recognize that appropriate transport is a key enabler to socio-economic development in deprived communities across the developing world and aim to unlock this vast potential by designing, manufacturing and selling a new vehicle for Africa, starting in Kenya.
They are looking for exceptional individuals who share their vision and possess the skills and attitude necessary to make a valuable contribution to our work in Africa.
Job Objective:
The client is seeking a minimum two year commitment from an exceptional mid-career professional interested in a truly unique entrepreneurial opportunity to create impact on a global scale. The candidate should expect to wear different hats in this senior role, leading efforts to develop and grow profitable business operations in Kenya and beyond, managing strategically aligned partnerships, generating reliable financial forecasts and closely monitoring performance (including profitability analysis and overhead planning).
The role will require a close working relationship with the venture’s CEO, Operations Director, Technical Director, Financial Associate, Marketing Associate and Sales Manager.
PRIMARY RESPONSIBILITIES:
Leadership
Contribute to the development and refinement of the client’s vision and strategy.
Collaborate with The client’s leadership to ensure organisation priorities are balanced and implemented in line with our strategic and operational plans.
Monitor and maintain strong organisation culture, values and reputation of the client’s with all staff, customers, suppliers, partners and regulatory/official bodies.
Lead the marketing and sales team to identify analyses and implement new business growth opportunities.
Collaborate with cross-functional teams and leadership team to analyse the business case for all future product changes.
Maintain a climate that attracts, retains and motivates top quality human resources through effective performance management systems, team leadership, coaching and mentorship.
Marketing
Lead the delivery of primary and secondary research that helps define market assumptions and consumer behaviours/profiles; research sources may include consumer surveys, focus groups, the internet, industry experts, market intelligence companies and internal knowledge.
Collaborate with leadership and future strategy teams to develop and maintain product category SWOT analyses; identify market trends, develop and prioritise a profitable product plan to meet consumer needs.
Collaborate with leadership and external agencies to develop key messaging and specific advertising copy/design/packaging for campaigns across marketing channels; including detailed associated budgets.
Facilitate future-focused product ideation sessions and capture output for continuous design exploration; develop longer term product category/mix roadmaps based on deep and broad consumer profiling.
Develop complete understanding of the factors that go into the revenue and cost side of the business opportunity and provide recommendations to maximise revenue.
Interface with cross-functional teams and outside agencies to develop and lead product go-to-market strategy and plan.
Create data-driven, dynamic, ‘voice-of-the-customer’ marketing strategies and tests that deliver against Return on Investment (ROI) targets through a segmented customer base across marketing channels.
Ensure consistent brand messaging across TV, print, radio, digital and social media (Facebook, Twitter, Blogs, etc.) marketing channels.
Execute local marketing initiatives and develop plans to implement new innovative marketing initiatives.
Act as a liaison for all external media enquiries or articles, working with the CEO when necessary to facilitate interviews or other content.
Interface with cross-functional teams and outside agencies to develop and lead product go-to-market strategy and plan.
Oversee deep and ongoing competitor and market analysis with marketing team.
Ensure efficient and effective marketing, advertising and promotional planning for product launch.
Partnerships
Develop and maintain strong relationships with key strategic customers such as large NGOs, government buyers and high potential individual entrepreneurs.
Liaise with banks, MFIs and internal Finance team to develop a deep understanding of loan/credit products available to customers and, facilitate negotiation of attractive end-to-end partnership agreements with select finance institutions and The client’s leadership.
Identify and evaluate potential local vehicle dealer partners. On-board authorised dealers, maintain regular oversight and support consistent brand messaging within this network.
Oversee selection, setup and management of future vehicle dealerships across Kenya and the region with Aftersales Manager.
Sales
Work with Sales Officers to follow-up with interested buyers to arrange payment for pre-orders/sales; support finance team in liaison with relevant financing institutions to connect customers to appropriate finance options.
Coordinate Sales Officers to manage and prioritise list of target buyers both with existing customer contact information and newly interested customers from marketing initiatives.
Manage sales team to maintain strong relationships with key strategic customers such as large NGOs, government buyers and high potential individual entrepreneurs.
Manage strategic B2B commercial relationships with key public, private, local and international NGOs.
Maintain strong B2C feedback system with individual customers to ensure a well maintained communication framework for both potential and current customers. Manage sales agents to deliver against agreed pre-order targets.
Set clear and achievable sales pre-order targets with The client’s leadership.
Project Management
Take ownership of projects; plan milestones, timelines, budgets, resources and identify potential risks to deliver supply chain aspects within agreed completion dates.
Be proactive regarding task completion and periodically advise wider team on project status, timing, resources, issues, and ability to deliver on-time with excellence.
Ensure adherence and compliance to general automotive industry marketing standards and best practices; maintain structured and versioned data outputs daily and backup data weekly.
Lead teams in ensuring effective communication between colleagues and positively contribute regularly during project design meetings and briefings.
Skills & Certifications
An ideal candidate should have a track record of academic and professional achievement and demonstrate a strong business acumen and passion for the clients’ business. They should combine expertise in sales, marketing, finance and analytics with exceptional communication, interpersonal and leadership skills as well as on-the-ground pragmatism and the patience to manage ambiguities associated with working with an early-stage venture in a developing country. Most of all, they should demonstrate integrity and accountability.
Required
Bachelor degree (minimum) in business subject with 3.4 GPA or higher from a top university worldwide
Minimum 5 years’ experience in sales, marketing, management consulting, or other similar roles for top tier companies
Exceptional leadership and clear sense of direction
Solid attention to detail and high quality deliverable outputs
Excellent interpersonal skills to build strong rapport with others
Ability to effectively communicate timelines and project progress with both internal and external management teams
A start-up personality; entrepreneurial, ambitious, independent, systematic attention to detail, self-starter, flexible and able to deal well with setbacks
Excellent problem solving and analytical ability in cross-functional multi-cultural environment; able to define problems, collect relevant data, extract meaning and draw valid conclusions
The highest level of integrity and accountability
A good sense of humour and an appreciation for different cultures
Proven ability and experience in managing and leading high performance teams
Proven ability to work as part of a senior management team to develop and implement company strategy
Practical experience in the application of digital marketing and social media as part of integrated marketing campaigns Experience in managing budgets effectively, financial reporting, setting up effective metrics and business processes
International experience in automobile industry
Desired
Masters in Business Administration (MBA) degree or Masters degree in a technical subject from a top university worldwide
5+ years’ experience in sales, marketing, management consulting, or other similar roles for top tier companies at senior management level
How to Apply:
Interested candidates holding the necessary requirements, good performance and / or references are encouraged to apply with detailed CV’s, inclusive of names and contacts of 3 referees, current telephone number and email address by scrolling down and clicking on the following link: Marketing Director
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