Why Some Graduates Are More Marketable Than Others?

“Thinking about going back to school? Keep in mind that some degrees are more marketable than others.”
Choosing a college degree is an important but difficult decision. Many people making the choice only have a vague idea of their career goals. But the decision must be made as well as where to study it. However, be careful on what you study since some degrees are proving much more popular among students than others, whether the choice is based on a passion, salary or a high chance of employment after graduation.
While the economy can certainly make job hunting a frustrating for some recent graduates. Most employers absorb a few fresh graduates into their companies while as a majority of them will not get it. Certain degrees have a higher demand than others: Graduates with business, economics, medical, engineering and information technology degrees are in heavy demand, a new study reveals. Contrary, the least preferred degrees by employers include those related to professions in the hospitality industry as well as creative and performance arts, such as music, theatre, and arts. This can be attributed to: Not much jobs in some areas or too much supply in some fields.
Employers are looking for fresh graduates with in-depth knowledge and skills, leadership roles, extra-curricular activities, and probably from well known universities. A degree is no longer automatic qualification for getting the first job. This is because business is very competitive and employees are expected to contribute in day one. No more 6 months training before starting work.
With the current development in technology, ICT and Telecommunication have experienced a rapid growth.  If you’re an aspiring computer whiz, consider honing your skills with a bachelor’s degree in computer and information sciences, which can teach you how to create systems for finding and storing data.
Technology is one of the specialties currently in highest demand and will remain in demand in the near future. Potential careers: Computer systems administrator, database administrator, and computer programmer are just handful of the many tech-savvy potential career opportunities available for computer and information science degree grads to pursue.
A bachelor’s degree in business administration can help students cultivate a variety of business-related skills, such as employee management, customer relations, finance, microeconomics, and more. Candidates with business degrees are in the best position for employment.  Potential careers: Business administration degree graduates could go on to a variety of positions, including accountant, management analyst, and insurance underwriter.*
Engineering Courses included in this category; mining, construction, geomantic, mechatronics, electronic, civil, electrical, mechanical, geospatial computer and software engineering. Graduates of Engineering have the expertise needed to carry out duties in their specific areas of specialization. With d.iscovery of oil we need minors, civil engineers, construction e.t.c.  Kenyan roads as well as real estate is among sectors growing rapidly among others, and will require manpower.
A bachelor’s degree in Sales and Marketing / Communications could help students develop skill sets relating to identifying customer needs and effectively marketing a product or service to a desired audience. This matters because if already a media-savvy and looking for a career path with staying power, a bachelor’s degree in marketing or communications could give you that vital extra edge with employers. The marketing and communications fields are among the last to be downsized, even in an economic downturn, because so many companies rely on advertising revenue to stay afloat.  Potential careers: This degree could prepare you for a career as a marketing, public relations, or advertising and promotions manager.