Latest Jobs in Kenya
Customer & Market Insight Manager: Africa
Solar Appliances
Our client, a well established international solar company, is looking for an exceptional customer and market insight manager for its African operations.
Customers are typically based in deep rural areas and you will be the company’s reference point for customer, shopper and market understanding in Africa.
In addition you will actively contribute to the strategic and tactical planning process in order to optimize the competitive position of the company’s product portfolio in Africa.
This position will report directly into the Marketing Director: Africa, and will work closely with other international global innovation team members.
Main Responsibilities
Secure knowledge and insight through various channels for trade understanding in the geographies in which the company competes
Develop and implement an annual insight acquisition program based on the strategic priorities of the business, marketing decisions to be taken and clear understanding of existing knowledge gaps
Manage budget for the area
Assist in shaping marketing strategy and tactics ensuring that all market and customer understanding is fully utilized, helping brand teams to think broader and longer term
Act as the central point of all competitor information, producing SWOT and comparative analyses of competitor approaches
Develop and own methodology to estimate market sizes for geographies where quantitative data is not readily available in order to assess market potential and attractiveness
Identify appropriate KPI’s to measure and monitor market place performance of the product/brand
Ensure that the marketing department and company stays close to the market (competition, customers, shoppers and distribution partners)
Key Requirements
A recognised Bachelor’s degree in Business plus post graduates studies would be preferred
A demonstrated performance in the required marketing skills and competencies:
Significant experience in consumer goods marketing research and brand marketing
Extensive developing market experience
Clear demonstration of intellectual power and insightful thinking
Clear demonstration of team commitment and influencing others
Strategic leverage of market research
Consumer and market modelling and forecasting
Management of market research projects
Learning management
Honesty and integrity
Ability to make a team work together and communicate effectively
We are looking for that special individual who will not see this as just another job, but someone who above all else has a strong desire to improve the lives of millions of families just wanting to have a better quality of life.
Please send your CV and contact details to Dalia Marcus at d.marcus@alexanderhughes.com.
Customer & Market Insight Manager: Africa
Solar Appliances
Our client, a well established international solar company, is looking for an exceptional customer and market insight manager for its African operations.
Customers are typically based in deep rural areas and you will be the company’s reference point for customer, shopper and market understanding in Africa.
In addition you will actively contribute to the strategic and tactical planning process in order to optimize the competitive position of the company’s product portfolio in Africa.
This position will report directly into the Marketing Director: Africa, and will work closely with other international global innovation team members.
Main Responsibilities
Secure knowledge and insight through various channels for trade understanding in the geographies in which the company competes
Develop and implement an annual insight acquisition program based on the strategic priorities of the business, marketing decisions to be taken and clear understanding of existing knowledge gaps
Manage budget for the area
Assist in shaping marketing strategy and tactics ensuring that all market and customer understanding is fully utilized, helping brand teams to think broader and longer term
Act as the central point of all competitor information, producing SWOT and comparative analyses of competitor approaches
Develop and own methodology to estimate market sizes for geographies where quantitative data is not readily available in order to assess market potential and attractiveness
Identify appropriate KPI’s to measure and monitor market place performance of the product/brand
Ensure that the marketing department and company stays close to the market (competition, customers, shoppers and distribution partners)
Key Requirements
A recognised Bachelor’s degree in Business plus post graduates studies would be preferred
A demonstrated performance in the required marketing skills and competencies:
Significant experience in consumer goods marketing research and brand marketing
Extensive developing market experience
Clear demonstration of intellectual power and insightful thinking
Clear demonstration of team commitment and influencing others
Strategic leverage of market research
Consumer and market modelling and forecasting
Management of market research projects
Learning management
Honesty and integrity
Ability to make a team work together and communicate effectively
We are looking for that special individual who will not see this as just another job, but someone who above all else has a strong desire to improve the lives of millions of families just wanting to have a better quality of life.
Please send your CV and contact details to Dalia Marcus at d.marcus@alexanderhughes.com.
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