Ref: EBUVGE_FMS_MARCH_2013
Reporting to Head of Marketing VGE Africa, the successful
candidate will execute the Marketing activities to support achievement
of VGE’s goals for the African sales region and drive the marketing
pipeline so that Vodafone can achieve their objectives in Africa.
Key responsibilities include;
Understand regional customer needs and how Vodafone can deliver business value to meet these needs;
Drive all aspects of execution across the Marketing Mix, with a
particular focus on demand generation in low penetration accounts and
new accounts in the VITA expansion programme;
Development of the demand generation programme which delivers
new relationships, new conversations and new sales opportunities for our
sales teams to engage in;
Drive the regional hospitality activities to enhance relationships with key C-level executives;
Personally engage in account based marketing activities for a
small number of high profile customers at both the pre-sales and post
sales / implementation phases;
Connect with the local Vodafone OpCo’s and ensure that relevant
marketing messages and sales enablement activities are aligned with
Vodafone Global Enterprise’s own activities;
Increase awareness and perception of Vodafone as a trusted and
strategic partner that can help businesses of all sizes gain a
competitive edge;
Develop a unified voice and consistent enterprise narrative
that inspires audiences and ensures maximum impact through a VGEA
communication campaign;
Execution of a suite of activities which build a strong
reputation for Vodafone Global Enterprise with the key decision makers
and influencers in the region;
Create and maintain relationship with key journalist from priority media houses and keep database;
Responsible for all internal communication programmes, sales enablement activities and sourcing;
Provide support to area sales managers in relation to any BTL
activities so as to ensure active participation in creating lead
platforms;
Collect feedback on product performance from the market and
develop all the briefs to be sent to supply chain for purposes of
identifying various agencies to execute various activities;
Evaluate all marketing agencies on a quarterly basis based on
the set performance criteria and prepare the section budget for the
financial year ;
Responsible for developing, monitoring and reporting on the expenditure of the market activations budget.
The ideal candidate should possess the following skills and competencies:
Degree in Marketing or related qualification e.g. Public Relations;
5 years’ experience as a marketing specialist;
At least 2 years’ experience in conveyancing/land laws,
commercial law, good knowledge of Criminal and Civil Procedure Codes
excellent knowledge of telecommunications, legal and regulatory
environment;
1 year experience in people and process management.;
If you feel that you are up to the challenge and possess the
necessary qualification and experience please send your resume and
application letter indicating your experience and why you are the most
suitable candidate for the role clearly quoting the job title to the
address below.
The deadline for application is Monday 18th, sep 2013.
The Senior Manager – Talent Acquisition
Safaricom Ltd
Nairobi
Via E-mail to hr [at] safaricom.co.ke
0 comments:
Post a Comment