Vacancy: Assistant Marketing & Branding Manager
Reports to: Marketing & Branding Manager
Company:
Sanergy is a social venture that is building a sustainable sanitation network throughout Nairobi’s informal settlements, by creating a network of local entrepreneurs who run small-scale sanitation centers.
It is our goal to provide affordable, accessible and hygienic sanitation services to individuals, thereby making a valuable contribution to their communities.
We have launched over 250 Fresh Life Toilets in Nairobi and plan to expand rapidly in the upcoming period.
Role:
The Assistant Marketing & Branding Manager will be responsible for generating and sustaining high consumer usage of Fresh Life toilets while supporting the sales team to increase franchise uptake for the Fresh Life toilets.
To accomplish these goals, the Assistant Marketing & Branding Manager will work with the Marketing & Branding manager and a team of marketing staff to implement community-wide branding and sanitation awareness campaigns; strategize and execute marketing initiatives to support Fresh Life franchisees in attracting users; and measure effectiveness of all branding and marketing activities.
The Assistant Marketing & Branding Manager will also work closely with the sales and operations team to identify and implement viable marketing and branding initiatives.
Key Duties/Responsibilities:Branding
Collaborate with Sales & Operations team to help increase customer (franchisee) sales through strategic branding and development of promotional materials
Work with branding assistant to identify and implement branding events to increase brand awareness in the community
Research on most effective and cost efficient media and other branding channels
Work with procurement to implement timely production of all marketing materials
Conduct Fresh Life brand assessment surveys in the community, develop and implement interventions to increase brand awareness.
Consumer Marketing
Plan and execute consumer marketing strategies aimed at increasing usage at all Fresh Life toilets
Work with the marketing team to execute community mobilization events including opening ceremonies, school training among others
Collaborate with franchise operators to monitor usage, identify user challenges and increase usage through targeted marketing initiatives and franchisee support
Work with the relevant project teams to identify marketing challenges, conduct market research and implement & measure impact
Develop and monitor budgets for consumer marketing activities
Support day to day activities of the marketing team to ensure successful implementation of marketing activities
Requirements:
Bachelors degree in marketing or business related discipline
Proven experience in designing and implementing consumer marketing & branding activities
Ability to conduct consumer research especially in FMCG environment
Excellent verbal and written communication skills
Collaborative working style with ability to lead and inspire teams including temporary field staff
Fluent in English and Swahili
Good knowledge of MS Office applications including ability to analyze data, develop presentations and reports
Experience in working in urban informal settlements or other low income communities- preferred
Passion for creativity and innovation
We offer an interesting and challenging position within a multicultural and dynamic environment, selling a product that makes a significant positive impact, and working with a highly motivated team who is passionate about the cause.
If you are interested, please post your cover letter and CV at www.jobscore.com/jobs/sanergy/list
Deadline for applications is 6th November, 2013.
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